TY  - GEN
AU  - Birks, David F
AU  - Macer, Tim
TI  - Marketing research, Vol. I: the nature and scope of marketing research
T2  - Critical Perspectives on Business and Management
SN  - 9780415449137
U1  - 658.83 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - MARKETING RESEARCH
KW  - RESEARCH METHODOLOGY
ER  -