Kotler, Philip <br/><br/>
Principles of marketing 

 - 12th ed 
 - New delhi  Prentice Hall  2008 
 - xxxii,557,[99] p.  Colour illustration 
<br/><br/><label>ISBN: </label>9788131715475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT