Perreault, William D <br/><br/>
Applications in basic marketing  clippings from the popular  business press 

 - 2004-2005 ed. 
 - Boston  McGraw Hill Irwin  2005 
 - vii,214 p.  Illustration 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER