TY  - GEN
AU  - Perreault, William D
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing: clippings from the popular  business press
SN  - 0072864702
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill Irwin
KW  - MANAGEMENT
KW  - MARKETING
ER  -