TY  - GEN
AU  - Kotler, Philip
TI  - Ten deadly marketing sins: signs and solutions
SN  - 8126508558
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Wiley India
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -