Malhotra, Naresh K Marketing research an applied orientation - 5th ed. - Delhi Dorling Kindersley 2009 - xxxi,859,74 p. Illustration ISBN: 9788131723173 Subjects--Topical Terms: ManagementMARKETINGMARKETING RESEARCHResearch methoeds Dewey Class. No.: 658.83 / MAL