TY  - GEN
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhusan
TI  - Marketing research: an applied orientation
SN  - 9788131723173
U1  - 658.83 
PY  - 2009///
CY  - Delhi
PB  - Dorling Kindersley
KW  - Management
KW  - MARKETING
KW  - MARKETING RESEARCH
KW  - Research methoeds
ER  -