TY  - GEN
AU  - Zikmund, William G.
AU  - Babin, Barry J
TI  - Marketing research
SN  - 9788131505656
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning
KW  - MARKETING
KW  - MARKETING RESEARCH
KW  - RESEARCH METHOD
ER  -