TY  - GEN
AU  - McNeil, Ruth
TI  - Business to business market research: understanding and measuring business markets
T2  - Market Research in Practice Series
SN  - 0749447702
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page
KW  - Business
KW  - INDUSTRIAL MARKETING
KW  - MARKET RESEARCH
KW  - MARKETING
ER  -