Butler, Martin <br/><br/>
People don't buy what you sell  they buy what you stand for 

 - New Delhi  Indiana Pub. House  2007 
 - 251 p. 
<br/><br/><label>ISBN: </label>8184081081 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>MANAGEMENT<br/>MARKET RESEARCH<br/>MARKETING<br/>TRADEMARKS
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUT