TY  - GEN
AU  - Laver, Pete
TI  - Building a brand in a week
SN  - 0340859016
PY  - 2002///
CY  - London
PB  - Hodder & Stoughton
KW  - Branding
KW  - MANAGEMENT
KW  - MARKETING
KW  - TRADEMARKS
ER  -