McDonald, Barbara A. <br/><br/>
Market segmentation  a step-by-step approach to creating profitable market segments 

 - Houndmills  Macmillan  1995 
 - xvii,271 p.  Illustration 
<br/><br/><label>ISBN: </label>0333637232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.81  / MCD