Kapferer, Jean-Noel <br/><br/>
Strategic brand management  creating and sustaining brand equity long term 

 - New Delhi  Kogan Page  2000 
 - 443 p.  Illustration 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>MANAGEMENT<br/>MARKETING<br/>STRATEGIC MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.626  / KAP