TY  - GEN
AU  - Kapferer, Jean-Noel
TI  - Strategic brand management: creating and sustaining brand equity long term
SN  - 8175541091
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page
KW  - Branding
KW  - MANAGEMENT
KW  - MARKETING
KW  - STRATEGIC MANAGEMENT
ER  -