Kotler, Philip <br/><br/>
Principles of marketing 

 - 5th ed. 
 - New Delhi  Prentice-Hall  1992 
 - xx, 711 p.  Illustration 
<br/><br/><label>ISBN: </label>0876927045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.001  / KOT