Rayport, Jeffrey F. Introduction to e-Commerce - New York McGraw-Hill/Irwin 2002 - xxvii,516 p. - McGraw-Hill/Irwin Series in Marketing . ISBN: 0071232664 Subjects--Topical Terms: COMPUTER COMMUNICATIONCOMPUTER SCIENCEE-MAILINTERNETONLINE MARKETINGWEB Universal Decimal Class. No.: 004.78 / RAY