TY  - GEN
AU  - Rayport, Jeffrey F.
AU  - Jaworski, Bernard J
TI  - Introduction to e-Commerce
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0071232664
PY  - 2002///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - COMPUTER COMMUNICATION
KW  - COMPUTER SCIENCE
KW  - E-MAIL
KW  - INTERNET
KW  - ONLINE MARKETING
KW  - WEB
ER  -