Dominick, Joseph R <br/><br/>
The dynamics of mass communication 

 - 5th ed. 
 - New York  McGraw-Hill  1996 
 - xx,599 p. 
<br/><br/><label>ISBN: </label>0070179964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION<br/>MASS COMMUNICATION
<br/><br/><label>Universal Decimal Class. No.: </label>659.3  / DOM