Kapoor, Jagdeep <br/><br/>
18 Brand astras  using brand abilities as weapons for CRISP brand building 

 - New Delhi  Response Books  2003 
 - 134 p. 
<br/><br/><label>ISBN: </label>8178292394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>MARKETING<br/>PRODUCTION ENGINEERING<br/>PRODUCTION MANAGEMENT