TY  - GEN
AU  - Kapoor, Jagdeep
TI  - 18 Brand astras: using brand abilities as weapons for CRISP brand building
SN  - 8178292394
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Branding
KW  - MARKETING
KW  - PRODUCTION ENGINEERING
KW  - PRODUCTION MANAGEMENT
ER  -