TY  - GEN
AU  - Ferrell, O.C
AU  - Hartline, Michael D
AU  - Lucas, George H
TI  - Marketing strategy
SN  - 9812431330
PY  - 2002///
CY  - Australia
PB  - Vikas Pub.
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - MARKETING STRATEGY
ER  -