TY  - GEN
AU  - Moorthi, Y.L.R
TI  - Brand management: the indian context
SN  - 8125914277
PY  - 2003///
CY  - New Delhi
PB  - Vikas Pub.
KW  - BRAND MANAGEMENT
KW  - Branding
KW  - MANAGEMENT
KW  - MARKETING
ER  -