Baker, M. Pauline <br/><br/>
Marketing theory and practice 

 - 3rd ed. 
 - Houndmills  Macmillan  1976 
 - xii,442 p. 
<br/><br/><label>ISBN: </label>0333641825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / MAR