Davar, Rustom S <br/><br/>
Modern marketing management 

 - 7th ed. 
 - New Delhi  University Press  1999 
 - xxv,694 p. 
<br/><br/><label>ISBN: </label>8185461317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / DAV