Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed. 
 - New Delhi  Prentice Hall  1996 
 - xiii,754 p. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>659.1  / BAT