Buzzell, Robert D <br/><br/>
Global marketing management  cases and readings 

 - 3rd ed. 
 - California  Addison Wesley  1995 
 - x,686 p.  Illustration 
<br/><br/><label>ISBN: </label>0201539721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / BUZ