Cranfield school of management_ <br/><br/>
Marketing management  a relationship marketing perspective 

 - London  Macmillan  2000 
 - xvii,295 p. 
<br/><br/><label>ISBN: </label>0333777506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / CRA