TY  - GEN
AU  - Payne, Adrian
TI  - The essence of services marketing
T2  - Prentice-Hall Essence of Management Series
SN  - 8120309146
U1  - 658 
PY  - 1993///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - MARKETING MANAGEMENT
ER  -