Refine your search
Availability
-
Authors
- Elliott, Richard (1)
- Percy, Larry (3)
- Rossiter, John R (1)
-
Collections
-
Home libraries
- Main Library (3)
-
Item types
- Lending Books (3)
- Reference Books (1)
-
Locations
- Lending Section (3)
- Reference Section (1)
-
Series
-
Topics
- ADVERTISING (1)
- Brand equity (1)
- Brand strategies (1)
- Branding (1)
- BRANDS (1)
- Brands and advertisi... (1)
- BUSINESS MANAGEMENT (1)
- COMMUNICATION (1)
- COMMUNICATION IN MAR... (1)
- MARKETING (2)
- PROMOTIONS (1)
- SALES PROMOTION (1)
- Stakeholder group (1)
- STRATEGIC PLANNING (1)
- Symbolic meaning of ... (1)
- Show more
- Show less