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			The power of simplicity a management guide to cutting through the nonsense and doing things right by Trout, Jack Rivkin, Steve Language: English Publication details: New Delhi Tata McGraw-Hill 1999 2005 Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.8 TRO. Place hold Request article Add to cart (remove)
			Repositioning marketing in an era of competition, change, and crisis by Trout, Jack Rivkin, Steve Language: English Publication details: New Delhi Tata McGraw Hill 2010 2010 Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 651.111 TRO. Place hold Request article Add to cart (remove)
			Trout strategy capturing mindshare, conquering markets by Trout, Jack Language: English Publication details: New Delhi Tata McGraw-Hill 2004 2004 Availability: Items available for loan: Main Library (1)Location, call number: Lending Section 658.4012 TRO. Place hold Request article Add to cart (remove)

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