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Permanent Reference Books
Brands and brand management, Vol. I the evolution of brands: from signal of quality to storehouses of trust by Series: Critical perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.827 BRA.

Permanent Reference Books
Brands and brand management, Vol. II Measuring and managing brands by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.827 BRA.

Permanent Reference Books
Brands and brand management, Vol. III Corporate brands and corporate reputation by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.827 BRA.

Permanent Reference Books
Brands and brand management, Vol. IV cross - cultural and critical perspectives on brands by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.827 BRA.

Permanent Reference Books
Marketing research, Vol. I the nature and scope of marketing research by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.83 MAR.

Permanent Reference Books
Marketing research, Vol. II qualitative marketing research: approaches, techniques and analysis by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.83 MAR.

Permanent Reference Books
Marketing research, Vol. III quantitative marketing techniques and analyses by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.83 MAR.

Permanent Reference Books
Marketing research, Vol. IV developmental challenges in marketing research by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2009 2009
Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: Reference Section 658.83 MAR.

Permanent Reference Books
Supply chain management, Vol.I operational integration by Series: Critical Perspectives on Business and ManagementLanguage: English
Publication details: London Routledge 2008 2008
Availability: Items available for reference: Main Library: Not for loan (2)Location, call number: Reference Section 658.7 SUP, ...

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