000 00712 a2200253 4500
003 ISURu
005 20240721203133.0
020 _a8120321561
041 _aeng
082 _a658.82
_bCLO
090 _d32663
100 _aClow, Kenneth E
_9107459
245 _aIntegrated advertising, promotion, and marketing communications
260 _aNew Delhi
_bPrentice-Hall
_c2002
_g2002
300 _axxvi,638 p.
_bill.
650 0 _aADVERTISING
_986143
650 0 _aMANAGEMENT OF DISTRIBUTION
_9107460
650 0 _aMARKETING
_958665
650 0 _aMARKETING COMMUNICATIONS
_9107461
650 0 _aSALES PROMOTION
_9107462
700 _aBaack, Donald
_9107463
942 _cL
999 _c30226
_d32663
945 _dMain Library ADMIN
_c26318