000 | 00571 a2200241 4500 | ||
---|---|---|---|
003 | ISURu | ||
020 | _a0070189544 | ||
041 | _aeng | ||
082 |
_a658.8 _bETZ |
||
090 | _d46478 | ||
100 | _aEtzel, Michael J. | ||
245 | _aMarketing | ||
250 | _a11th ed | ||
260 |
_aBoston _bIrwin McGraw - Hill _c1997 _g1997 |
||
300 |
_axxi,618 p. _bcol.ill. |
||
490 | _aMcGraw - Hill series in marketin | ||
650 | _aMANAGEMENT | ||
650 | 0 |
_aMARKETING _958665 |
|
700 | _aStanton, William J. | ||
700 | _aWalker, Bruce J. | ||
942 | _cPR | ||
999 |
_c41103 _d46478 |
||
945 |
_dCRON CRON _c |