000			00773 a2200277 4500
003			ISURu
005			20240721203410.0
020			_a0256218994
041			_aeng
082			_a659.1 _bBEL
090			_d48407
100			_aBelch, George Edward _9115424
245			_aAdvertising and promotion _ban integrated marketing communications perspective
250			_a4th ed.
260			_aBoston _bIrwin/McGraw-Hill _c1998 _g1998
300			_axxii,762 p. _bcol.ill.
490			_aIrwin/McGraw-Hill Series in Marketing
650		0	_aADVERTISING _986143
650			_aCOMMUNICATION
650			_aMANAGEMENT
650		0	_aMARKETING _958665
650		0	_aSALES PROMOTION _9107462
700			_aBelch, Michael A _9115426
942			_cL
999			_c42753 _d48407
945			_dMain Library ADMIN _c26318