000 00640 a2200229 4500
003 ISURu
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020 _a8175541091
041 _aeng
080 _a658.626
_bKAP
100 _aKapferer, Jean-Noel
_983495
245 _aStrategic brand management
_bcreating and sustaining brand equity long term
260 _aNew Delhi
_bKogan Page
_c2000
_g2000
300 _a443 p.
_bill.
650 0 _aBranding
_9134033
650 _aMANAGEMENT
650 0 _aMARKETING
_958665
650 _aSTRATEGIC MANAGEMENT
942 _cL
_2ddc
945 _dMain Library ADMIN
_c26318
999 _c75145
_d136335