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Multichannel marketing metrics and methods for on and offline success

By: Language: English Publication details: Indianapolis, Ind. Wiley Pub. c2008 2008Description: xxiv, 288 p. IllustrationISBN:
  • 9780470239599 (paper/website)
Subject(s): DDC classification:
  • 658.872 ARI
Online resources:
Item type: Reference Books
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Section Reference Collection 658.872 ARI (Browse shelf(Opens below)) Available 702345
Total holds: 0

Includes index.

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