Brands and brand management, Vol. I the evolution of brands: from signal of quality to storehouses of trust
Language: English Series: Critical perspectives on Business and ManagementPublication details: London Routledge 2009 2009Description: xxvii,635 p. IllustrationISBN:- 9780415433259
- 658.827Â BRA
Permanent Reference Books
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Main Library Reference Section | Reference Collection | 658.827 BRA (Browse shelf(Opens below)) | Not for loan | 503892 |
Total holds: 0
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