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Value-based marketing marketing strategies for corporate growth and shareholder value

Doyle, Peter

Value-based marketing marketing strategies for corporate growth and shareholder value - Chichester John Wiley 2000 - xii,370 p.

ISBN: 0471877271

Subjects--Topical Terms:
MANAGEMENT
MARKETING
MARKETING STRATEGIES
SALES MANAGEMENT
VALUE-BASED MARKETING

Universal Decimal Class. No.: 658.8 / DOY

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