Value-based marketing (Record no. 108138)

MARC details
000 -LEADER
fixed length control field 00698 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231023b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471877271
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
9 (RLIN) 148775
245 ## - TITLE STATEMENT
Title Value-based marketing
Remainder of title marketing strategies for corporate growth and shareholder value
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester
Name of publisher, distributor, etc John Wiley
Date of publication, distribution, etc 2000
Date of manufacture 2000
300 ## - PHYSICAL DESCRIPTION
Extent xii,370 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING STRATEGIES
9 (RLIN) 120454
Topical term or geographic name as entry element SALES MANAGEMENT
Topical term or geographic name as entry element VALUE-BASED MARKETING
9 (RLIN) 148776
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Price effective from Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2006-09-12 5161.20 658.8 DOY 209438 5161.20 2006-09-12 Lending Books