Understanding services management integrating marketing, organisational behaviour, operations and human resource management
Glynn, William J
Understanding services management integrating marketing, organisational behaviour, operations and human resource management - New Delhi Prentice-Hall 1995 - xxv,485 p.
812032935X
BUSINESS
MANAGEMENT
MARKETING SERVICES
ORGANIZATION
SERVICE QUALITY
SERVICES
658.8 / UND
Understanding services management integrating marketing, organisational behaviour, operations and human resource management - New Delhi Prentice-Hall 1995 - xxv,485 p.
812032935X
BUSINESS
MANAGEMENT
MARKETING SERVICES
ORGANIZATION
SERVICE QUALITY
SERVICES
658.8 / UND