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Rural marketing targeting the non-urban consumer

Velayudhan, Sanal Kumar

Rural marketing targeting the non-urban consumer - 2nd ed. - New Delhi Response 2007 - 249 p.

ISBN: 9780761935889

Subjects--Topical Terms:
COMMUNICATION STRATEGY
CONSUMER BEHAVIOR
INDIAN MARKET
MARKETING
MARKETING MANAGEMENT
MARKETING RESEARCH
RURAL CONSUMER

Dewey Class. No.: 658.800954091734 / VEL

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