Rural marketing (Record no. 122032)

MARC details
000 -LEADER
fixed length control field 00761 a2200277 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935889
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800954091734
Item number VEL
090 ## -
-- 154245
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar
9 (RLIN) 168305
245 ## - TITLE STATEMENT
Title Rural marketing
Remainder of title targeting the non-urban consumer
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response
Date of publication, distribution, etc 2007
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Extent 249 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element COMMUNICATION STRATEGY
9 (RLIN) 168306
Topical term or geographic name as entry element CONSUMER BEHAVIOR
Topical term or geographic name as entry element INDIAN MARKET
9 (RLIN) 168307
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 75526
Topical term or geographic name as entry element MARKETING RESEARCH
9 (RLIN) 83387
Topical term or geographic name as entry element RURAL CONSUMER
9 (RLIN) 168308
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 2011-04-20 897.00 658.800954091734 VEL 504395 2011-04-20 897.00 2011-04-20 Lending Books