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The brand marketing book creating, managing, and extending the value of your brand

Marconi, Joe

The brand marketing book creating, managing, and extending the value of your brand - Illinois NTC Business Books 1999 - xv,247 p. - American Marketing Association .

ISBN: 0844222577

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 / MAR

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