The brand marketing book (Record no. 18069)

MARC details
000 -LEADER
fixed length control field 00553 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844222577
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MAR
090 ## -
-- 18069
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marconi, Joe
9 (RLIN) 85632
245 ## - TITLE STATEMENT
Title The brand marketing book
Remainder of title creating, managing, and extending the value of your brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Illinois
Name of publisher, distributor, etc NTC Business Books
Date of publication, distribution, etc 1999
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Extent xv,247 p.
490 ## - SERIES STATEMENT
Series statement American Marketing Association
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type Total Checkouts Date last seen Date checked out
        Reference Collection Main Library Main Library Reference Section 2001-11-12 2300.00 658.827 MAR 129087 2300.00 Reference Books      
        Lending Collection Main Library Main Library Lending Section 2001-11-12 2685.00 658.827 MAR 132218 2685.00 Lending Books 9 2019-06-27 2019-06-10