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The ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans

Hamper, Robert J.

The ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans - New York McGraw-Hill 2014 - xii,304 p. Illustration

ISBN: 9780071809092

Subjects--Topical Terms:
MANAGEMENT
MARKET RESEARCH
MARKETING
STRATEGIC PLANNING

Dewey Class. No.: 658.802 / HAM

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