The ultimate guide to strategic marketing (Record no. 190091)

MARC details
000 -LEADER
fixed length control field 00656nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170119b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071809092
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number HAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hamper, Robert J.
9 (RLIN) 233333
245 ## - TITLE STATEMENT
Title The ultimate guide to strategic marketing
Remainder of title real world methods for developing successful, long-term marketing plans
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xii,304 p.
Other physical details Illustration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKET RESEARCH
9 (RLIN) 79308
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element STRATEGIC PLANNING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name CRON CRON
modifier borrowernumber
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2017-01-19 1146.38 1 658.802 HAM 505513 2018-01-26 2018-01-09 2017-01-19 Lending Books