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Strategic brad management for B2B markets a road map for organizational transformation

Sarin, Sharad

Strategic brad management for B2B markets a road map for organizational transformation - New Delhi Sage Publication 2010 - xix,262 p.

ISBN: 9788132105220

Subjects--Topical Terms:
BRAND NAME PRODUCT
Branding - Marketing
INDUSTRIAL MARKETING
PRODUCT MANAGEMENT

Dewey Class. No.: 658.827 / SAR

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