Strategic brad management for B2B markets (Record no. 201986)

MARC details
000 -LEADER
fixed length control field 00672 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180221b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105220
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarin, Sharad
9 (RLIN) 251830
245 ## - TITLE STATEMENT
Title Strategic brad management for B2B markets
Remainder of title a road map for organizational transformation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publication
Date of publication, distribution, etc 2010
Date of manufacture 2010
300 ## - PHYSICAL DESCRIPTION
Extent xix,262 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND NAME PRODUCT
9 (RLIN) 135956
Topical term or geographic name as entry element Branding - Marketing
9 (RLIN) 251831
Topical term or geographic name as entry element INDUSTRIAL MARKETING
9 (RLIN) 109220
Topical term or geographic name as entry element PRODUCT MANAGEMENT
9 (RLIN) 83498
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2017-11-14 6 1275.00 658.827 SAR 505878 2017-11-14 1275.00 2017-11-14 Lending Books