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Consumer behavior concepts and applications

Loudon, David L

Consumer behavior concepts and applications - 4th ed. - New Delhi Tata McGraw-Hill 2002 - xxiii,788 p. Illustration - McGraw-Hill Series In Marketing .

ISBN: 0070473811

Subjects--Topical Terms:
Consumer behavior
MANAGEMENT
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.834 / LOU

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