Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E

Integrated advertising, promotion, and marketing communications - New Delhi Prentice-Hall 2002 - xxvi,638 p. Illustration

ISBN: 8120321561

Subjects--Topical Terms:
ADVERTISING
MANAGEMENT OF DISTRIBUTION
MARKETING
MARKETING COMMUNICATIONS
SALES PROMOTION

Dewey Class. No.: 658.82 / CLO

Place hold
Print
Request article
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) South Eastern University of Sri Lanka Open University of Sri Lanka University of the Visual and Performing Arts University of Colombo